About Us

Born on the blacktops of Cebu—the Queen City—Know The Culture is more than clothing. It’s a movement built on connection, pride, and purpose. Inspired by the game that brought us together and the streets that raised us, we create pieces that represent community, hustle, and home. This is for those who came up through the courts, the corners, the conversations. This is for the city that made us. This is for those who know the culture.